Do you own a website or blog ? Do you know about Google animal penalties ? Every blogger and internet marketer has a dream to make his webpage on the top of search engine rankings, but choosing the right path is most important to stay friendly with the Google animal algorithms. Search engine optimization is the only golden opportunity for bloggers to drive lots and lots of free traffic to a website and it also improves alexa rank, page rank and domain authority, but due to continuous increase in competition and increasing spam links, search engines have changed their concepts of ranking. Few years back the popularity of a website or blog only depended on the total number of backlinks. i.e the blog which was having thousands
of backlinks was the king for Google but today it is quite opposite, i.e the website which has thousands of backlinks including low quality links is most likely to be penalized by Google animals (Penguin,Panda and Hummingbird).
We bloggers have to emphasize on off-page optimization and on page optimization both. On-page optimization helps to index web pages in search engines faster and increase reader engagement by internal linking of pages, It is also one of the major factor in google page rank, and also provides more organic exposure to the blog, while off page optimization includes quality link building, social media shares, social bookmarking shares, shares on article directories like ezine articles. In fact off page optimization is more sensitive part of SEO, if not done smartly then it may ruin your online business permanently.Without any prior experience, black hat strategies must be avoided completely on your most beloved blog. Blog commenting is still the best strategy to build up the quality backlinks and traffic to a blog. Backlinks from .edu and .gov websites are like super powers to a blog. You may try services like putmylink or dropmylink to find high PR commentluv, gov, .edu websites of the same niche and comment on atleast 10 blogs daily, it would not only build up the relationships with your fellow bloggers but also create the more number of quality backlinks to your blog.
Now coming to on-page seo, on-page optimization includes the following factors:
- High quality original content
- Keyword research.
- Use of proper meta tags of around 150 words including important keywords.
- Custom permalinks
- Image optimization
- Loading speed optimization.
- Proper keywords in the heading <H1>, <H2> and <H3> tags.
- 301 and 302 redirects if necessary.
- Removal of broken links (You may try Xenu’s link Sleuth tool)
- Proper sitemap
- Internal Linking
IDF marketing has created an infographic which gives the brief and to the point overview of on-site factors and importance of high quality content and social media signals. Should you use video,images as an alternative of text content ? To find out more just check out the excellent infographic designed by IDF marketing below.
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